School of Computing and Design
Communication Design Capstone Festival Spring 2021
Recycli is an artificially intelligent mobile application for recycling, created as a final interactive high-fidelity prototype following an end-to-end UX design process. With Recycli, users can quickly scan and be informed of how to correctly dispose of items, and see the impact their actions make. Additionally, they can engage in recycling challenges to test their knowledge and discover environmentally sustainable information.
CSUMB Inclusivity And Diversity Rebrand
Rochelle Ayana Cabero | Faye Mensah | Justin Tyler | Marco Pena
The students of this school speak proudly of its forward thinking, innovative opportunities, and inclusively diverse community. However the website does not reflect Cal State Monterey Bay's true image. To make this into a reality, Rochelle Ayana Cabero as the Art Director, Justin Tyler the partner for this capstone who is also the game Developer, Faye Mensah as the Game & Visual Designer, and Marco Peña as the Graphic Designer. As designers and students of this school, we felt it is necessary to provide a possible rebrand that gives prospective students and curious onlookers a stronger insight into who CSUMB is and what we stand for. In light of our global community, we framed the site to reveal an otter inclusive union. To help further show the strong attachment to diversity this school has to offer, we also implemented a user friendly mini-game to help those who aren’t as informed as others. By doing this, people will receive a look on CSUMB’s ethical side with much more ease than before.
n8vboy Brand Identity
n8vboy is a dance music producer based in Yakima, WA. He focuses on mumba and trap styled music, but is very experimental. Every producer needs memorable branding to accompany their music in order build publicity and a loyal fan base. n8vboy lacked a sophisticated logo and website to represent his brand. I created a branding kit, merchandise mockups, and a website with matching fonts, style and themes. A major focus of this project is to not only represent the music through the bright colors, but to also pay tribute to the client’s Native American heritage.
Be Afraid Do It Anyway
“Be Afraid, Do It Anyway” is a children’s book I wrote and illustrated. The book educates children on historic figures who experienced fear or anxiety in their lives and still accomplished their goals. Some of these figures include Abraham Lincoln, Rosa Parks, Mahatma Gandhi, Ruby Bridges, and more. My goal was to use my illustration, layout, and typography skills learned within my concentration to help children who may be experiencing anxiety to feel more educated and empowered.
PJ Grafx Website Redesign
A redesigned website for PJ Grafx that showcases the graphic design, desktop publishing, custom programming, and training services that the company provides to individuals and businesses throughout Monterey County.
The Productive Planner
The Productive Planner is a Yearly Planner targeted for students. The main focus of this project is for it to have an organized layout and content that is suited for the users. With no dates and no pressure, The Productive Planner allows you to fill in dates and tasks customized to your liking.
Little Blue Book-community story book
This book is a compilation of stories provided by the community. It has a unique design in which the pages have a dark background with light text instead of the traditional light background with dark text. This was a passion project that was inspired by a childhood memory where I had participated in something similar. Each story is unique and from the heart, paired with just as fantastic artwork. The purpose of Little Blue Book is to bring the community together to participate and celebrate creativity.
AJ Samudio | Christian Tidwell | Sam Livingston
For our capstone project, we worked on a 2D pixel art, agricultural simulated video game. The game's message is supposed to express why volunteerism is very important socially and why it is overlooked within the community. The targeted audience are for gamers and non-gamers with simplistic gameplay and storytelling. This project is also for Community Builders for Monterey Bay (CBMC), our client.
Aquib Sattar | Lawrence Tran
Our app, JAM, was created to help musicians across the world from just the tip of their fingers. Our reasoning for this application was to create a social app with a purpose, which is to create music. We started building this application last year right when the Covid-19 pandemic started. It became super hard to find other musicians to collaborate with and create new and amazing music. We then decided to create our app JAM which allows musicians to find other musicians with a different skill and try to collaborate with to create a band, new music, and an amazing friendship.
Apartment 308 is a YouTube channel where I host three different podcasts. Each one of these shows talk about experiences as college students and also our opinions about certain topics. We also try to learn more about the world we live in. For this channel it needed a solid brand identity and more exposure to make the channel entertaining.
Story Of Cannery Row
This storybook-inspired, mobile website tells the history of Cannery Row through illustrations. Learn about the rise and fall of the cannery industry and the figures who lived on the historic street. Tapping on highlighted objects will bring up historical photos and additional information. The website features a “map” of Cannery Row which acts as the navigation menu. This website was made with Adobe Illustrator, HTML, CSS, and JS.
Travieso Winery Redesign
Travieso Winery is a small urban winery that started operations in 2005 in Campbell, CA. They needed a website that reflects their “bad boy” brand. Their redesigned website was built using a front-end builder and launched on a CMS platform. This allows making minor changes to the site easy for non web developers.
Hex Estate & Winery branding, packaging and web design
Diana Garcia Davalos
Hex Estate & Winery was designed to inspire rebrands across the industry, There are thousands of great wines out there and some hide behind unimpressive packaging. Hex shows winemakers and owners that branding, packaging and web design design can stray from the typical and work to their advantage instead of against itself. Reflecting the same values, and graphic identity throughout all platforms builds a strong brand identity, which is more likely to guarantee people to remember your brand. The goal is to lure, entice, and evoke feelings of excitement and discovery. To make sure the experience of buying was just as exciting as the experience of consuming, creating a returning/loyal customer.
Radiance Boutique is a new and unique beauty experience, located in Los Angeles, CA. Their space solely provides beauty services related to makeup applications, facials, waxing, and more; in an effort to naturally enhance one’s radiant beauty. My capstone project helped in giving them a brand identity and digital presence with a logo, website, and online business presence.
Forever Two Wheels
Forever Two Wheels Racing is a small business established in 2010 located in the Sacramento area. Although this company is well-known around the local area, and has products to sell, they do not have a platform to brand themselves properly to sell products, other than social media such as Instagram. Forever Two Wheels racing was needing a website to showcase their products and upload cool motorcycle riding and racing content such as videos, photos, and blog posts.
PT Workzone is a mobile application that assists Personal Trainers to manage and track their clients all in one place. They will have the ability to create fully customized workout plans, track their clients' exercise progress effortlessly and schedule 1 on 1 meetings. Managing your clients could not get any Easier!
Elsy Clothing Co Website Creation
Elsy clothing company is a website and graphic identity project for a real brand that has been solely based on social media platforms with no real brand identity or even a website with integrated ecommerce capabilities. This project was to develop a coherent graphic identity for the brand as well as the website using specifications given by the client.