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Effective Communication: Case Study

Three types of communication

Type Meaning for presenter Meaning for audience
Verbal What we are saying Listening to the presenter and understanding their purpose
Non-verbal How we are saying it Observing a person and inferring what their purpose is
Written Writing it: Letters, emails, internet, other media Reading their meaning 

Communicating with your audience is more than giving a handful of information, it is the use of clear language that is factual and logical to depict to the audience that the message is essential to their lives and their future.

The biggest communication problem is we do not listen to understand. We listen to reply.

Here is a video depicting why it is important to tailor to your audience's needs

Communicating to a Diverse Demographic Audience

This video depicts the importance of communication to different demographic audience members. Making sure that your presentation is understood by all individuals is a valuable communication tool

Remember that no matter the audience, everyone should understand and enjoy the information you are presenting.