College of Business

College of Business

Dean's News and Insights

Read the Dean's messages to students, faculty, staff, and friends of the College of Business, highlighting important news and key events.

The Dean's message is published in the College of Business Newsletter each month. Please visit the College of Business Publications page to read our newsletter and other publications for current happenings as well as stories on student success, community engagement, and faculty excellence.



Marylou Shockley

Dr. Marylou Shockley, Ph.D., Interim Dean, CSUMB College of Business


Dean's Message

November 2022

Dear students, faculty, staff, and friends,

One of the most critical initiatives facing both CSUMB and the College of Business is enrollment growth. This year, our enrollment for the University has dropped by 6% over fall, 2021. We mirror the University. Our enrollments have decreased year-over-year just under 6%. The College of Business was growing at a healthy rate; circumstances with budget deficits caused the University to declare "impaction" on large programs like Business Administration. An "impaction" initiative is designed to curtail enrollment growth. It did. Enrollments in the College of Business have been dropping. Fortunately, the impaction directive was lifted for the College in the fall of 2021. Student enrollment is the lifeblood of our College; without students, we cannot grow. Growth is vital to our journey to become an accredited College under the Association to Advance Collegiate Schools of Business (AACSB).

Here's the good news. The faculty and staff in the College of Business understand the importance of growing enrollments in our programs. Here are a few examples of our outreach activities. We have held several career fairs to showcase jobs, including the annual Accounting Network Event, organized by Sharon Hua, Jeff Froshman, and Gary Schneider, which brought students and faculty from Hartnell and Monterey Peninsula College (MPC) to our campus; our accounting and financial planning employers were thrilled. Our 16th Annual Greater Vision & Cultivating Talent & Harvesting Leaders, organized with our partners, the Grower-Shipper Association Foundation and the College of Science, was a big hit. Paige Viren, Executive Director of our Sustainable Hospitality Management Program, and Professor Angel González are very active in our community working with local high schools through the Career Technical Education (CTE) Programs. Jennifer Andrew, College of Business Marketing Specialist, is working closely with Admissions on communication campaigns to encourage students admitted to our business programs to choose CSUMB. In addition, the College has established a 2+2 agreement with our hospitality colleagues at MPC; this means that students from MPC can more seamlessly transfer to our Hospitality Program to obtain their bachelor's degree. All of these efforts are beginning to pay off in terms of great partnerships, building awareness of our program, and most importantly enrollments.

Thanksgiving is around the corner. As I reflect on this past year, I am so very grateful for the support of our faculty and staff who have kept me focused and motivated toward our main mission of achieving AACSB Accreditation. I am also grateful for our donors who believe in our vision to become a recognized US business college, engaged regionally and globally, for developing responsible and workforce-ready business graduates.  

Thank you everyone and have a very warm and healthy Fall Break and Happy Thanksgiving!

Kind Regards,

Dr. Marylou Shockley, Ph.D.

CSUMB College of Business Dean (Interim)

Dean's News Highlights

  • Awards and achievements announced at Fall 2022 COB Faculty and Staff Kick-off

Scott Fausti – Elected as Fellow for the Western Agriculture Economics Association

Angel González – Promoted from Assistant Professor to Associate Professor

Babita Gupta – Appointed to the Governor’s Cybersecurity Taskforce

Jenny Lin – Awarded a Fulbright Scholarship

Murray Millson Emeritus Professor of Marketing

Gary Schneider – Recognized as “Outstanding Accounting Educator” by CalCPA

Pat Tinsley – Emerita Professor of Strategy

  • Dr. Scott Fausti – Western Agricultural Economics Association (WAEA) Fellow

June 28, 2022 – Professor Scott Fausti was recognized as a Western Agricultural Economics Association (WAEA) Fellow for his contributions in the field of agricultural economics. The award was presented by WAEA President, Glynn Tonser (R), at the association's annual meeting in Santa Fe, NM. Dr. Fausti is a professor of agribusiness and Professor Emeritus, Dept of Economics, South Dakota State University. He is a faculty lead for the BSBA program's agribusiness concentration and CSUMB's Agribusiness Club advisor. Dr. Fausti regularly publishes his research in highly ranked academic and industry journals. View his bio and selected works here.

  • Dr. Paige Viren leads a team of researchers to examine climate change and tourism

Dr. Paige Viren, Executive Director of the Sustainable Hospitality & Tourism Program, recently led a team of researchers from CDUMB, San Francisco State University, and Texas A&M that partnered with the United Nations World Travel Organization (UNWTO) to examine climate change and tourism. The research team published a report titled, “Frequent Travelers, Climate and What to Do: Travelers Share Their Thoughts.” Read details about the findings here.

  • Sustainable Hospitality Management Program Nationally Ranked by

    February 25, 2021 - has ranked the Sustainable Hospitality Management Program at CSUMB's College of Business #37 in their list "2021 Best Bachelor's Degree in Hospitality Management." Hundreds of universities across the country were considered based on their academic and career resources, the quality of education, and faculty among other items.

  • Dr. Babita Gupta recognized as leader in Information Systems

    Professor of Information Systems, Dr. Babita Gupta has been made a Distinguished Member - Cum Laude of the Association for Information Systems for her research in the industry journals and her leadership service in AIS for over a decade. The Association for Information Systems (AIS) is a. . .

  • College of Business Faculty Publication Highlights

    Feb 2021 – The College of Business is delighted to announce Dr. Liz Adair's article acceptance at the Journal of Applied Psychology and Dr. Jenny Kuan's article acceptance at Academy of Management Review, both top-ranked journals. Dr. Adair is an Assistant Professor of Management and Dr. Kuan is an Assistant Professor of Entrepreneurship.

  • CSUMB among the Best Colleges

    This is worth nothing: CSUMB has been ranked among Top 25 universities in the West!

  • World Class Research & Publishing by College of Business Faculty

    The College of Business is delighted to announce Dr. Liz Adair's article acceptance at the Journal of Applied Psychology and Dr. Jenny Kuan's article acceptance at Academy of Management Review, both top-ranked journals. This follows Dr. Heiko Wieland's 2018 article which won the Maynard Prize award for best conceptual paper in the Journal of Marketing. Read more about the world class research and publishing by College of Business Faculty, including Dr. Scott Fausti, Dr. Shwadhin Sharma, Dr. Mohamed Abouzahra, and others.


17th Ethics and Responsible Business Forum - Is Cannabis "Good" Business?

Every year in March, California State University, Monterey Bay’s College of Business, College of Health and Human Services, and the School of Computing and Design in the College of Science organize the Ethics and Responsible Business Forum. This free event is open to the public and draws between 300-500 people from the campus and greater Monterey Bay area community.

The forum’s theme this year is "Is Cannabis "Good" Business?" The 17th debate in this series will feature high-profile experts as keynote speakers and panelists. The audience will have an opportunity to join the discussion by submitting questions for the debate moderator to pose to the speakers.

WeatherTech Raceway Laguna Seca Study

SHM Students at WeatherTech Raceway Laguna Seca

A study conducted by our own Sustainable Hospitality Management students revealed $84.4 million in positive economic impact on Monterey County by the WeatherTech Raceway Laguna Seca. We're proud of this impactful contribution by our students and the program's executive director Dr. John Avella and faculty Dr. Roberta Atzori and Dr. Angel Gonzalez. Learn more.

College of Business Showcase - May 2, 2019

Save the date and join us for the College of Business Showcase where we will honor the hard work and achievements of our graduating seniors, outstanding alumni, and recognize exemplary leadership in our local community. Sponsorships are available and help ensure all of our seniors will have the opportunity to attend this gala event.

Congratulations to our faculty, staff and wonderful students on getting our Initial Self-Evaluation Report (ISER) approved on December 27, 2018 by AACSB, the world's leading business school accreditation organization. The AACSB's Initial Accreditation Committee had only four recommendations for improvement and moved up our accreditation process by one year. Our accreditation leadership, faculty and staff deserve great kudos for this fine achievement!

The upcoming spring semester promises to be an exciting one focused on student success, faculty excellence and service. The current four student associations will be joined by two more - the Sustainable Hospitality Club and the Human Resources Club. Students are encouraged to join a club and enjoy fun events and make connections. They will be your real-world support team and belongingness organizations.

The 2nd Monterey Bay Sustainable Hospitality Summit on January 11 was a huge success, sparking vital discussion on innovative ideas applicable to our region and beyond. And the regional Monterey Bay Startup Weekend on January 25-27 had over 80 participants with 13 new startups. View our Events/News page and mark your calendars for the many exciting activities planned for this term.

Startup Challenge Weekend 80 participants on stage - Congrat's, You Did It!
Photo by: Andy René Tran
This year's Monterey Bay Startup Weekend on January 25-27 had over 80 participants with 13 new startups.


FALL 2018

Sustainable Hospitality Management program receives national recognition

We're very proud to announce that our Sustainable Hospitality Management program was ranked among's Top 50 Hospitality and Tourism schools nationwide, thanks to the great work by Executive Director Dr. John Avella and faculty, whose efforts continue to grow enrollment and deliver excellent experiential learning to our students. Dr. Avella and his team had a very busy fall, starting in August when 15 HOSP students worked on the Pebble Beach Special Events Management Team for the Concourse d'Elegance (photo below). The HOSP team hosted 85 high school ProStart students, participated in the Meals On Wheels benefit and the Arthritis Foundation Jingle Bell Run, and took the lead in organizing the Monterey Bay Sustainable Hospitality Summit.

ProStart is a 2-year program on Culinary and Hospitality skills. In California, there are 139 ProStart high schools with 9,000 students. In November, 85 ProStart students visited CSUMB to learn about our Sustainable Hospitality Management program and tour the campus. The counselors and teachers that accompanied the students gave very positive feedback. The HOSP team will be attending the March 2019 California ProStart championship in Pomona, where they will be awarding scholarships to the ProStart winners.

One of the area's delightful charity events is the Meals on Wheels benefit at Pebble Beach, held on November 18th. The highlight of the event is the tablescape design, which includes exquisite flowers and decorations. Our fabulously creative Sustainable Hospitality Management student Vincent Encarnacion worked with A'viands Campus Dining Catering Director Jerry Carter, to decorate Rancho Cielo Youth Campus Executive Chef/Chef Instructor Estavan Jimenez's table (right).

Hospitality student Nicole Veles served on the planning committee as volunteer coordinator for the Arthritis Foundation Jingle Bell Run on December 8th in Pacific Grove. The event attracted a total of 1,335 participants, including 127 volunteers, and raised over $136,000.

The Monterey Bay Sustainable Hospitality Summit is slated for January 10-11, 2019. This event is produced by the Monterey Bay Ecotourism Region (MBETR), a unique initiative led by CSUMB's Sustainable Hospitality Management program. MBETR is composed of public and private partners from the Tri-County region. This event will bring together over 200 hospitality, ecotourism, and wellness leaders for an intensive discussion of issues related to the development, integration, and implementation of sustainable practices in the hospitality industry.

Table decor at the Meals on Wheels benefit on November 18, 2018.
Beautiful table design by HOSP student and CSUMB's A'viands catering director at Meals On Wheels benefit.
Pebble Beach Management Team
Special Events Management Team at the Pebble Beach Concourse d'Elegance

On December 6th we received the great news that our Sustainable Hospitality Management Program had been ranked among the top 50 hospitality and tourism programs in the country by This is a significant accomplishment for a program in its third year. CSU Monterey Bay was selected based on academic and career resources for hospitality and tourism students, the quality of education in hospitality and tourism, and the outstanding faculty, among other criteria. We are deeply honored for this recognition and we credit our great students, faculty, and staff for his honor.

FALL 2018: The College of Business's Institute for Innovation and Economic Development (iiED) recently held two major events fostering economic vitality and innovation.

On October 30th, the iiED held a startup investment symposium, co-sponsored with the Monterey Peninsula Chamber of Commerce, called the Startup Investment and Community Capital EXPO.

And on Nov 2nd-4th, the iiED held it's 7th annual Hackathon with the theme: “Tech Save America.” Read more about these incredible events below.

October 30th: Startup Investment and Community Capital (SICC) EXPO was co-chaired by Dean Kamath and Professor Brad Barbeau and had over 150 attendees. Professor Barbeau was Master of Ceremonies and both he and Dean Kamath chaired panels. The SICC EXPO featured concurrent panels on Emerging Opportunities in the Agribusiness Supply Chain; Emerging Opportunities in the Sustainable Hospitality, Ecotourism, Eco-recreation and Wellness; Community Capital Pitches; and Community Capital Investors. Five startups presented to a panel of 6 investors at the conclusion of the morning's program. Doug Ericsson, founder of the Santa Cruz Tech Meetup and serial entrepreneur presented the morning keynote on Zentrepreneurship. The lunchtime keynote was delivered by Bethany Mayer, Executive Partner of Siris Capital and former CEO of Ixia, Inc., which she sold to Keysight Partners for $1.78 billion. Bethany is a graduate of the COB's MBA program, class of 2011. The afternoon Business Solutions EXPO featured six concurrent panels on topics of business and workplace management tools to improve productivity and performance. Over 15 organizations participated in the EXPO.

Dean Shyam Kamath, CSUMB College of Business
Dr. Shyam Kamath, Dean of the College of Business
Dr. Brad Barbeau, Executive Director of the iiED
Dr. Brad Barbeau, Executive Director of the Institute for Innovation and Economic Development
Bethany Mayer, Executive Partner of Siris Capital
Bethany Mayer, Executive Partner of Siris Capital

November 2nd - 4th: The 2018 CSUMB Startup Hackathon had 51 participants, working in 12 teams over the weekend to develop technology to solve pressing social problems: “Tech Save America.” This was our seventh CSUMB Hackathon; the series was begun in 2012 by Professor Eric Tao in the School of Computing and Design and founding director of the Institute for Innovation and Economic Development.

This year the participants were given the charge of developing technology to address one of four pressing social issues: climate change, natural disaster management and recovery, fake news, and the opioid crisis. Fifteen of the participants pitched ideas and the 51 students organized themselves into 12 teams to work through the weekend to develop their solutions. The participants were supported by a team of 12 coaches (comprised of business leaders and instructors in technology) who helped them solve design, strategy, and technology challenges.

On Sunday afternoon, the teams demonstrated their projects in a Hackathon Showcase. Four judges examined the projects and spoke with the teams, and awarded the following accolades:

Lie Detector Team

First Place Winner

Disaster Response Team

Second Place Winner


Third Place Winner

Pyro Sens Team

Special topic award for national disasters

Polr Team

Special topic award for elections

"Tech Save America" Judges

L to R: Andrew Lawson, Dean, College of Science; Bryan Banks, CEO, Kiptraq; Miguel Lara, Professor of Computer Science; Fred Cohen, Kieretsu Forum/Management Analytics

The Hackathon provides a great opportunity for students to apply the skills they have been learning to solve real-world problems; in the process, they also learn new skills and learn the importance of the skills they have. It also provides an opportunity for businesses to invest time and resources towards supporting tomorrow’s entrepreneurs. Congratulations to the participating students and winning teams! And special thanks to our sponsors, volunteers, coaches, and judges.

October 1st, 2018 - This year's Greater Vision focuses on The Farm of the Future: Agricultural Careers in Energy, Sustainability, and Technology.

Agriculture can open a world of career possibilities, and the demand for professionals in every area is high. You'll have a unique opportunity to hear from many agriculture industry executives and College of Business community partners. I encourage you to attend this event on Wednesday, Oct 3rd, 8am-1pm, in the University Center Ballroom, and learn about the new and exciting careers in agriculture.

September 28th, 2018: CSUMB's MBA Focuses on Responsible Business

"By completely redesigning and rebranding our MBA as the Responsible Business MBA in Fall 2019 we will be a unique program that trains MBA students to become managers who understand the complexities of decision-making in the 21st century."

- Dean Shyam Kamath

Read more in Dean's Kamath's interview with Becky Eldredge here:

September 6th, 2018 - Welcome to the 2018-19 Academic Year!

students sitting on bench

As another exciting academic year begins, I want to warmly welcome our new and continuing students, faculty, and staff to Fall 2018 at the College of Business! I wish you all the very best for a wonderful and rewarding year ahead.

Our highest priority is student success. Being a Business Otter is a special thing - it means resilience, determination, grit, grace, and success at work and play. Our commitment is to provide our support and encouragement as you reach for the academic, career, and life goals you have set for yourself. Carpe diem!

We look forward to an exciting year ahead!


Dean Shyam Kamath