Dr. Jenny Lin Shares Research and Teaching Insights at CSUMB Workshop for Junior Faculty
November 26, 2024
Dr. Jenny Lin, Associate Professor of Marketing at Cal State Monterey Bay (CSUMB) and Fulbright Scholar, is a distinguished educator and researcher known for her impactful work in marketing and pedagogy. With a Ph.D. in Marketing and interdisciplinary backgrounds in biomedical science, veterinary medicine, and business, Dr. Lin's expertise spans consumer behavior, sensory decision-making, and pedagogical research. She has earned several notable awards recognizing her dedication to research and mentorship, including the CSUMB Faculty Award for Excellence in Discovery, Creation, and Integration (2019) and the CSUMB Academic Senate Faculty Award for Outstanding Mentor (2023 & 2024). Dr. Lin also serves as the Academic Director of CSUMB’s MBA Program, highlighting her commitment to academic leadership.
Dr. Lin was invited to share her insights as part of a November 18th Teaching, Learning, and Assessment (TLA) COOP workshop titled "Pedagogy, Scholarship, and Career Development," co-facilitated by Dr. Rixing (Tess) Lou, Dr. Choonghyoung (Alexis) Lee, and Dr. Xiaotong (Cate) Liu. Dr. Lin presented “Publishing Pedagogical and Interdisciplinary Research: Tips for Junior Faculty in Research and Teaching,” offering junior faculty practical advice on balancing research with teaching.
In addition to sharing her expertise on publishing and interdisciplinary collaboration, Dr. Lin guided junior faculty through practical strategies drawn from her multi-project experience, including case studies, pre- and post-design approaches, and subjective assessments. These strategies demonstrated how faculty could align their efforts to meet multiple categories under RTP—teaching, research, and service—ensuring a well-rounded academic profile.
Dr. Lin covered essential topics, including:
- Publishing Pedagogical Research: Approaches for integrating teaching practices with scholarly pursuits;
- Interdisciplinary Collaboration: Strategies to foster cross-disciplinary partnerships;
- Balancing Teaching and Research: Practical insights on time management and productivity;
- Mentorship and Networking: Building impactful relationships with colleagues and students.
Her presentation provided junior faculty with actionable strategies for building research pipelines, achieving professional growth, and excelling in multiple RTP categories. It was a highly beneficial session for CSUMB’s junior faculty.
Women in Business
Martha Walters, MBA '20, talks about her challenges, sacrifices, and successes as a student in CSUMB's Online Responsible Business MBA program.
February 17, 2021Babita Gupta recognized as leader in Information Systems
Information Systems is the study of the interaction of technology — hardware, software, telecommunications, databases, networks — organizations, and humans: when a company use social media for marketing communications, when people vote by using voting machines, the whole structure of Amazon.
February 10, 20213rd Annual "Careers in Financial Services" Virtual Event a Huge Success
Ninety-three students attended the virtual career fair to hear about careers in financial services from investment advisors at JP Morgan and Hayashi Wayland.
October 14, 2020Back to Business
SEASIDE, Calif., June 26, 2020 - Monterey County hotels and restaurants are reopening after months of closure because of the coronavirus. CSUMB’s Sustainable Hospitality Management Program in the College of Business (COB) is helping them get back to business safely and effectively.
June 26, 2020Beth Johnson selected as 2019 President's Gold Medal
Beth Johnson received the President's Gold Medal for outstanding student achievement at CSUMB Commencement Ceremonies in May, 2019. Beth received her B.S. Business Administration degree in Accounting from CSUMB's College of Business and has been accepted into the prestigious Masters in Accounting Program at UC, Davis, where she will continue her studies in the fall.
May 16, 2019Students Receive Top Honors at CSU Student Research Competition
SEASIDE, Calif., May 1, 2019 – Ten select CSUMB student-research teams represented CSUMB at the 33rd annual CSU Student Research Competition April 26-27, 2019 at California State University, Fullerton; one team took home first-place honors.
May 1, 2019FALL 2022
October 24, 2022 - Greater Vision drew over 200 viewers and 25 vendors! Read the post-event articles:
- "Greater Vision 2022: Push, Pull, Panic? Perishable Supply Chain Management" by Lisa Dobbins
- "Greater Vision 2022: A Student’s Perspective" by Lindsay Nichols
Special Events Management Team (SEMT) Internship Info Session is Friday, February 10, 2023, 12 - 1 PM
This is a fabulous opportunity to manage a hospitality team at the Pebble Beach Concours d’Elegance in Fall 2023.Pebble Beach SEMTSmokey Heisey, BSBA '23, was awarded a $10k scholarship from Generation Google for the 2022-2023 school year as well as a $5k scholarship from CSUMB. Smokey is a Business major with a dual concentration in International Business & Management and Information Systems. She is the Vice President of Native American Students United, the former President of the Business Technology Club, and the former Secretary for the OSU Board of Directors. She currently interns at TMI Data Inc in Monterey as an IT Administration Assistant and works as a student assistant for the College of Business.
September 2022 - Accounting Concentration UPDATE – The Financial Planning Track is now registered and approved by the CFP® Certification Board! Find out more.
College of Business Students in Undergraduate Research – Congratulations to Eduardo Aparicio, along with his mentor Dr. Shwadhin Sharma, who recently published a research article titled “Organizational and team culture as antecedents of protection motivation among IT employees” in the Computers & Security (an A-rated journal on the ABDC list and has an impact factor of 4.43). Eduardo is a College of Business student who graduated in Spring. Read more.
August 21, 2022 - Pebble Beach SEMT gets hands-on experience at Concours d’Elegance – Thank you to the world-renowned Pebble Beach Company for allowing students from CSUMB’s Sustainable Hospitality Management program and the College of Business the opportunity to showcase their skills while managing a hospitality team at Concours d’Elegance on August 21st. As Hospitality Managers for the Pebble Beach Special Event Management Team (SEMT), students worked directly with Pebble Beach representatives to manage, plan, coordinate, and oversee hospitality areas at the finest exhibition of show cars in the world.
CONGRATULATIONS to all Business Otters who made the Spring 2022 Dean's list!
Carson Meachim, Sustainable Hospitality Management student, was awarded two scholarships – One from the Scholarship Committee of the CHLA Hospitality Foundation and one from the CalTravel Scholarship Committee. Carson Meachim will be representing CSU Monterey Bay at the three-day conference in Palm Springs this October. Congratulations Carson on this well-deserved recognition!
SPRING 2022
College of Business is "Beyond the Ordinary"
The College of Business is featured in the "Beyond the Ordinary" article series highlighted in the CSUMB-Now newsletter. An average of 14.5 percent of all CSUMB students enroll in the business school each year, and business administration is the most popular undergraduate major at the university.
First UROC McNair Scholars to represent the College of Business
Congratulations to Saray Garcia and Angelica May Amita, for their contributions to the McNair Scholars Program this year, alongside mentors Dr. Angeline Nariswari and Dr. Jenny Lin. The McNair Scholars Program supports first-generation college students by promoting undergraduate research excellence and preparing academically talented students for future doctoral studies. The vision of this program is to make the world a better place by encouraging the inclusion of underrepresented perspectives in business academia. Saray Garcia, who joined in Spring 2020, and Angelica, who joined in Spring 2021, are among the first two students at the College of Business to be a part of this program.
College of Business Faculty Publication Highlights
Dr. Angel Gonzalez and Dr. James Schaap published two articles in The E-Journal of Business and Economic Issues of Southern University and A&M College.
February 2022 – APPLY NOW for Scholarships! Applications are being accepted now for scholarships to be awarded for the 2022-23 academic year!
- College of Business Family and Friends Scholarship – $1000 scholarships available to Business students. Application deadline is February 18, 2022
Congratulations to Spring 2022 COB graduating seniors Khushi Desai and Saray Garcia on their acceptance to UC Irvine graduate school programs!
Khushi Desai, BSBA '22, accepted a fellowship for the prestigious Master of Science in Business Analytics program at the Paul Merage School of Business, University of California, Irvine. Khushi graduated CUM LAUDE this spring with a BS in Business Administration, concentrating in Information Systems. In addition to achieving academic excellence, she has worked as a student assistant for the College of Business since March 2021, working on AACSB data-related projects. She will continue in her position through August before heading off for grad school. Congratulations, Khushi!
Saray Garcia, BSBA '22, was accepted into UC Irvine's Organizational Behavior PhD Program! Saray's program is fully-funded, and she was also awarded the Graduate Opportunity Fellowship. Saray began researching topics related to sustainability and CSR in the summer of 2020 with mentors Dr. Jenny Lin and Dr. Ange Nariswari. She worked as a Diversity & Inclusion Event Support Intern with Associated Students, as well as an assistant for the Education Opportunity Program at CSUMB. In her senior year, Saray served as Vice President of the Entrepreneurship Club, where she helped her team win second place at Startup Weekend. Saray looks forward to joining the UC Competitive Edge Program in August to get acquainted with the rest of her research cohort and is also looking forward to studying and conducting research in Mexico. Congratulations, Saray!
College of Business Faculty Publication Highlights
Check out the publications and research presentations by College of Business faculty on Responsible Business-related topics.
The Ethnic Chinese in Indonesia: How marketers worked to legitimize ethnic Chinese in Indonesian society
February 25, 2022 – Dr. Angeline Nariswari was the featured speaker at a webinar nowhere she presented on how marketers in Indonesia responded to changes in the country’s socio-political landscape and highlight the institutional work performed by marketers to legitimize ethnic Chinese in Indonesian society. Learn more.
College of Business Koret Research Scholars
February 7, 2022 – Three students recently received the Koret Research Scholar Award and and one student received an extension as a Koret Scholar. Read more here.
College of Business Students Take 2nd Place at Startup Weekend
January 30, 2022 – Congratulations to Business students, Smokey Heisey (Information Systems) and Saray Garcia (Management & International Business). Their team of five students (four from CSUMB and one from Hartnell) won 2nd Place in the Startup Weekend, held Jan 28-30. Their business idea was for a product called Footprint, a free simulation tool providing customers the ability to quantify the carbon footprint of their investment portfolio. Read details on the event and all the results here.
FALL 2021
Unveiling of plaques to commemorate donations by Marylou Shockley
December 2021 - CSUMB Provost, Kathrine Kantardjieff, and Vice President of University Advancement, Barbara Zappas, hosted a ceremony to unveil two special plaques commemorating donations made by College of Business Dean, Marylou Shockley.
Keeping it Real: Affirming the Asian American Community, Building Bridges, and Making Connections
November 30, 2021: Dr. Jenny Kuan spoke on a discussion panel hosted by the Building Community Through Dialogue Co-op at CSUMB at: “Keeping it Real: Affirming the Asian American Community, Building Bridges, and Making Connections.” The discussion informed audience members of the disturbing discrimination against the Asian community and challenged viewers to learn how to support the AAPI community.
Hospitality Students & Faculty Organize Beach/Canyon Clean-up
October 28, 2021: CSUMB Sustainable Hospitality Students partnered with Universidad Autónoma de Guadalajara (UAG) in Mexico to clean up the environment. Read more and view the video & photos!
Greater Vision 2021 was a huge success!
October 4, 2021: A total of 451 students and community members registered for the event, and a total of 345 people attended the event, setting a record for registration and attendance!
Another Successful Accounting Networking Event
September 23, 2021: Dr. Sharon Hua and Accounting & Finance faculty organized the annual Accounting Networking Event to connect students with employers for internships and careers.
Faculty members promoted at Tenure and Promotion Celebration
September 28, 2021: Three faculty in the College of Business were promoted this academic year. Marylou Shockley, Interim Dean of the College of Business, introduced and conferred promotions to –
- Leslie Boni, promoted to Full Professor
- Jenny Lin, promoted to Associate Professor
- Angeline Nariswari, promoted to Associate Professor
Dillon Herrick named CSUMB’s recipient of CSU 2021 Trustees' Award
September 17, 2021: The California State University selected 23 of its students, one from each CSU campus, for its 2021 Trustees’ Award for Outstanding Achievement, the system’s highest recognition for students.
CSUMB’s recipient is Dillon Herrick, a senior majoring in business administration with a concentration in accounting. He and the other recipients were recognized in a virtual ceremony at the Board of Trustees virtual meeting on Tuesday, Sept. 14. Read the full article by Walter Ryce.
Spring 2021
What do the Startup Weekend, Tech Meetups, and Startup Challenge have in common?
February 5-7, 2021 – They help YOU discover your inner entrepreneur! Get started on the path to developing and running your own business.
Sustainable Hospitality Management Program Nationally Ranked by Study.com
February 25, 2021 - Study.com ranked the Sustainable Hospitality Management Program at CSUMB's College of Business #37 in their list "2021 Best Bachelor's Degree in Hospitality Management." Hundreds of universities across the country were considered based on their academic and career resources, the quality of education, and faculty among other items.
Lessons on Leadership with Business Student, Jasmine Bhardwaj
Business student and AS president, Jasmine Bhardwaj, strives to help fellow students despite challenges. Read her inspiring story featured in the CSUMB Magazine!
Dr. Babita Gupta recognized as leader in Information Systems
Professor of Information Systems, Dr. Babita Gupta has been made a Distinguished Member - Cum Laude of the Association for Information Systems for her research in the industry journals and her leadership service in AIS for over a decade.
College of Business Faculty Publication Highlights
February 2021 – The College of Business is delighted to announce Dr. Liz Adair's article acceptance at the Journal of Applied Psychology and Dr. Jenny Kuan's article acceptance at Academy of Management Review, both top-ranked journals. Dr. Adair is an Assistant Professor of Management and Dr. Kuan is an Assistant Professor of Entrepreneurship. This follows Dr. Heiko Wieland's 2018 article which won the Maynard Prize award for best conceptual paper in the Journal of Marketing. Read more about the world-class research and publishing by College of Business Faculty, including Dr. Scott Fausti, Dr. Shwadhin Sharma, Dr. Mohamed Abouzahra, and others.
CSUMB listed on U.S. News & World Report’s 2021 Best Colleges rankings
CSUMB is listed in U.S. News & World Report’s 2021 Best Colleges rankings, earning the No. 25 spot overall among Regional Universities (West).
Commencement 2021 - Drive-thru Celebration!
A drive-thru graduation celebration on May 22, 2021 will be open to Fall 2019 – Summer 2021 graduates!
CONGRATULATION TO THE CLASS of 2020!
Watch the CSUMB College of Business Graduation Celebration Video: "You CRUSHED IT!"