College of Business

Business Administration

Marketing Concentration

If you are interested in sales, advertising/promotion, marketing, communications, the Marketing Concentration is the one for you.

Business graduates with a concentration in marketing work in roles that focus on helping companies thrive and grow. These roles include sales, advertising, public relations, marketing research, event management, distribution, brand and product management, new product development, and customer service.

Students networking at MPCC Business Summit
Students presenting at College of Business Capstone Festival on Digital Marketing



Why CSUMB is the Right Choice for Marketing