College of Business

Drawing a Bigger Picture of Business Success With an Online MBA

MBA candidate, Luke Gray, is Chief Creative Officer at Atlas Novel, Senior Digital Production Artist at DC Comics, Warner Bros, Odyssey Mentor, and Art Teacher. A business-focused creative who knows how to capitalize on his talents and maximize his time, Gray specializes in creative, marketing/branding, and product development. During his time in the entertainment industry, he has been involved in several blockbuster projects, including Harry Potter, Scooby-Doo, Batman, Superman, Wonder Woman, and Shazam.

For all he has achieved so far, Gray is not resting on his professional accolades. "Despite my title, I take on a variety of business, creative, and operational responsibilities," he says. "I manage over thousands of digital products on several distribution platforms, manage vendors, work with independent contractors, develop operational standards and procedures, help produce content, and more. Additionally, I pioneer the digital landscape with our various teams to best position our company for the future."

Gray believes responsible business practices should be integral to the fabric of all businesses. He feels more companies can improve in this area of their business practices. "Most businesses are not aware of the great benefits of responsible businesses. The responsible business focuses on the quintuple bottom line, where profit, people, planet, ethics, and equity play significant roles in creating long-term practical values for consumers and society." Gray hopes to help businesses in the future with the responsible practices he has learned during his MBA studies at CSU Monterey Bay.

As is to be expected from a responsible business advocate like Gray, he is actively practicing the tenets he upholds as important for responsible businesses. In his own creative/marketing venture he runs with a few business partners and in his work projects, he looks through the responsible business lens taught in the CSUMB Responsible Business Online MBA.

“Whenever I approach any topic, whether in business or personal projects, I now use the responsible business approach to ensure thoughtful decision-making,” Gray says.

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Luke Gray’s indomitable drive and willingness to do more are helping him pursue another key piece of the mosaic for his evolving professional picture. Luke is currently completing an Online MBA at California State University, Monterey Bay. He hopes to help businesses in the future with the responsible practices learned in his MBA studies.

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