Brand and Visual Identity
Cal State Monterey Bay Brand Guide
At Cal State Monterey Bay, we proudly display our brand on everything we make and communicate our brand personality in everything we do. It’s what makes us special among higher-education institutions and we take every opportunity to demonstrate “The Strength of Us.”
Brand Promise and Pillars
When writing copy, incorporate the essence of our Brand Promise
CSUMB is an inspiring coastal environment and supportive community offering a personalized education and mentorship that empowers students to become compassionate leaders ready to shape the future.
When writing copy, incorporate themes from Our Brand Pillars
- Pillar 1 - Immerse yourself in an inspiring coastal environment.
- Pillar 2 - Find your people in a supportive and inclusive community.
- Pillar 3 - Experience a personalized education guided by mentorship.
- Pillar 4 - Become a compassionate leader ready to shape the future.
- Pillar 5 - Gain an education that provides a lifetime of value.
Our Brand Personality
Our brand personality is a set of human characteristics attributed to CSUMB that helps us to connect with our key audiences on an emotional level. Every interaction is an opportunity to evoke these qualities and allow our university’s personality to shine through. Apply these elements liberally so that everyone can feel that personality.
Supportive - Inclusive - Transformative - Inspiring - Approachable - Down-to-earth - Connected - Excellence
Always use our official Cal State Monterey Bay logo
- Use only approved logos, never smaller than 1.5” wide, and always with the correct clear space to let it breathe in the coastal air.
- Always use the correct logo for the application: full color, grayscale or one-color.
- Only use approved sub-branded logos, available in Photshelter for download.
- Never pinch, squeeze or stretch the logo.
To find more information about the logo visit the Logo Guidelines page
Always use our official Cal State Monterey Bay colors
- Use mostly Monterey Bay Blue and Ocean Blue in everything you make. It should make up 85% of all colors used on all materials other than white or black.
- You can use Valley Green 10% of the time to add some interest to your design.
- Just a little for accent: Valley Bright, Sunshine, and Tangerine can be used a total of 5% of the time to add little pops of color and for small pie-chart pieces.
To see the complete color palette with codes and values, visit the Color Palette page.
Always use our official Font
- Show our modern and clean approach to our brand by using Montserrat on everything you make, from documents to flyers.
- There are many weights and styles so it’s easy to find a version of Monsterrat that can work for any use.
- If you find a place where Montserrat is not available, use Tahoma.
Download Montserrat through Google Fonts
Note: Montserrat is already available when using Google docs, slides or sheets.
Celebrate your Otter Pride with the Classic Otter Spirit Mark
- Add the Classic Otter Spirt Mark anytime you want to show some extra Otter enthusiasm.
- Always use the correct clear space so as not to crowd the otter, and never smaller than .75” wide.
- When used with the Cal State Monterey Bay logo, give it extra room.
- Always use the updated Classic Otter Spirt Mark, available in Photshelter.
To find more information, visit the Classic Otter Spirit Mark Guidelines page
More information about lockups will be coming April and additional resources will be launched with our branded Canva experience.
Downloads and Templates
Powerpoint Templates
The powerpoint templates are automatically downloaded once you click on the links below.
CSUMB Powerpoint Template-Simple
CSUMB Powerpoint Template-Light
CSUMB Powerpoint Template-Dark
Google Slides with updated branding are also available through the template gallery.
Digital Letterhead and Templates for Promotional Materials
Digital letterhead and Promotional Materials templates is now available for college and department. To download, visit the Branded Templates page.