Brand and Visual Identity
Color palette
The brand color palette pays homage to the historic bay blue, with a subtle brightening for a more colorful and less somber impression. Primary bay blue is paired with a lighter ocean blue for a bay-inspired connection. The secondary and tertiary palettes are comprised of hues with similar bright values, including a pair of updated valley greens for an updated, fresh and on-brand palette.
Primary Colors | 85% applied use percentage
Monterey Bay Blue
75 c 45 m 0 y 55 k
49 r 70 g 108 b
#31456b
Pantone Alternative: PMS 540
Ocean Blue
60 c 20m 5 y 15 k
108r 147 g 183 b
#6b92b6
Pantone Alternative: PMS 542
Secondary Color | 10% applied use percentage
Valley Green
65 c 6 m 70 y 20 k
104 r 149 g 103 b
#689466
Pantone Alternative: PMS 363
Tertiary Color | 5% applied use percentage
Valley Green Bright
54 c 6 m 78 y 0 k
147 r 185 g 108 b
#93b96c
Pantone Alternative: PMS 368
Sunshine
5 c 30 m 80 y 0k
224 r 180 g 87 b
#e0b457
Pantone Alternative: PMS 7406
Tangerine
8 c 60 m 80 y 0 k
204 r 127 g 76 b
#cc7e4c
Pantone Alternative: PMS 158
For print or promotional items, please submit materials for brand review prior to placing your order