Brand and Visual Identity
Logo Guidelines
Cal State Monterey Bay Logos
Primary Logo
Full Color
Reversed Color
Greyscale
Stacked Logo
Full Color
Reversed Color
Greyscale
Wordmark
Full Color
Reversed Color
Greyscale
Typemark
Full Color
Reversed Color
Greyscale
Standard logos are available in Photoshelter, if you do not have access yet, you can request access through the University Communications Wrike form.
Level One Logos for Colleges and Administrative Units
Primary Logo
Alternative Logo
Level one logos are now available in PhotoShelter.
Level Two Logos for Academic Programs and Administrative Services
Primary Logo
Alternative Logo
Level two logos are expected to be available in PhotoShelter early April
To learn more, view the full list of the Level One and Level Two sub-branded logos.
Clear Space and Minimum Size Reproduction
In order to set the primary logo apart from other surrounding elements, leave a space clear of visually competing elements equal to the width of the "M" around the left and right, and the height of the "M" top and bottom as shown above. When reproducing the logo, follow the minimum width of 1.5".
Unacceptable Logo Modifications
Logo distortion
Logo colorization
Logo shadowing
Logo rotation
Logo rearrangement
Attempts to recreate the logo
Logo in shape and illegible color combination
Logo watermarking
Logo over distracting background
