University Communications

Brand and Visual Identity

Athletics logo

The use of the athletics logo is strictly controlled by Otter Athletics.

Logo variation

Athletics logo variation

Color palette

Primary

White

HEX: FFFFFF

Primary

Navy

HEX: 003057

Secondary

Vegas

HEX: B7A47C

Used as an accent color and branding

Tertiary

Columbia

HEX: 44B6FF

Used as an accent color and 3rd uniforms