Strategic Initiatives
2024-25 Cal State Monterey Bay Universitywide Goals
The President's Cabinet along with the leadership teams for each division created six goals with outcomes to set priorities for the 2024-25 academic year. Each division is currently working on finalizing divisional goals with outcomes and metrics that ensure alignment with the universitywide plan.
Outcomes:
- Continue growing our enrollment management structure from the ground up to ensure sustainable and managed growth for the university
- Invest in campus infrastructure that will support enrollment growth, statewide economic labor trends and future areas of enrollment growth
- Continue to implement new brand and launch the “Strength of Us” marketing campaign
- Assess the core academic portfolio and continue to explore degree and academic programs that meet current and future market and labor demands and needs and support increasing FTEs
Outcomes:
- Increase student success by implementing the National Institute for Student Success (NISS) recommendations in the areas of (1) outreach and communications, (2) first-year experience, (3) proactive advising and (4) academic support
- Increase student retention and sense of belonging, especially for students from historically underrepresented backgrounds.
- Improve mental health awareness through suggestions from the mental health task force, including assessing current resources and needs on campus, and opening a new fitness center
- Assess, plan and execute ways to enhance student services to ensure both residential, commuter and online/distance learning students have full access to services and feel like they are part of the Otter Community
- Continue to build traditions to increase our university pride and celebrate the 30th anniversary in a way that connects alumni to their alma mater and builds the reputation of CSUMB for future students
Outcomes:
- Create a sense of belonging for staff, faculty and MPPs that allows them to thrive in their professional and personal development
- Continue the implementation of Campus Works' list of recommendations, including simplifying administrative procedures, developing improved personalization to advance student satisfaction, increasing retention, and improving faculty and staff morale
- Work with each division to create essential Standard Operating Procedures
- Continue to build and maintain the Title IX office to ensure momentum that provides timely responses to investigations and reports while enhancing campus awareness of policies, the office and its processes
- Grow community, communication and transparency with use of technology and process improvements
Outcomes:
- Deliver and maintain a balanced budget each academic year while managing a responsible reserve and investing in strategic priorities
- Create a culture of budget and financial literacy, specifically providing transparency, measured by continuing the University Budget Committee, town hall meetings and other opportunities to discuss the budget with all members of our community and through regular reporting on overhead expenditures
Outcomes:
- Increase philanthropic giving in support of the university’s strategic priorities
- Invest in strengthening support for extramural funding to increase participation
- Increase state and federal funding in support of infrastructure, programs and financial aid support
Outcomes:
- Finalize our new strategic plan to launch in January 2025 upon the sunset of our current plan in December 2024
- Strengthen the process of aligning budget and resources with strategic priorities
- Develop assessment and reporting processes to ensure progress on strategic priorities from all units