Brand and Visual Identity
Logo Guidelines
Cal State Monterey Bay Logos
Primary Logo
Full Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Primary-Full-color.jpg)
Reversed Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Primary-Reversed-color.jpg)
Greyscale
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Primary-Greyscale.jpg)
Stacked Logo
Full Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Stacked-Full-color.jpg)
Reversed Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Stacked-Reversed-color.jpg)
Greyscale
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Stacked-Greyscale.jpg)
Wordmark
Full Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Wordmark-Full-color.jpg)
Reversed Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Wordmark-Reversed-color.jpg)
Greyscale
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Wordmark-Greyscale.jpg)
Typemark
Full Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Typemark-Full-color.jpg)
Reversed Color
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Typemark-Reversed-single-color.jpg)
Greyscale
![Cal State Monterey Bay Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Typemark-Greyscale.jpg)
Standard logos are available in Photoshelter, if you do not have access yet, you can request access through the University Communications Wrike form.
Level One Logos for Colleges and Administrative Units
Primary Logo
![Cal State Monterey Bay, College of Arts, Humanities and Social Sciences Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Level-1-Primary.jpg)
Alternative Logo
![Cal State Monterey Bay, College of Arts, Humanities and Social Sciences Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Level-1-Alternate.jpg)
Level one logos will be available soon in PhotoShelter.
Level Two Logos for Academic Programs and Administrative Services
Primary Logo
![Cal State Monterey Bay, Human Development and Family Science Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Level-2-Primary.jpg)
Alternative Logo
![Cal State Monterey Bay, Human Development and Family Science Logo](/media/csumb/section-editors/university-communications/updated-branding/Logo_Level-2-Alternate.jpg)
Level two logos are expected to be available in PhotoShelter late June
To learn more, view the full list of the Level One and Level Two sub-branded logos.
Clear Space and Minimum Size Reproduction
![Cal State Monterey Bay Logo with clear space direction showing](/media/csumb/section-editors/university-communications/updated-branding/Logo-Clear-Space.jpg)
In order to set the primary logo apart from other surrounding elements, leave a space clear of visually competing elements equal to the width of the "M" around the left and right, and the height of the "M" top and bottom as shown above. When reproducing the logo, follow the minimum width of 1.5".
Unacceptable Logo Modifications
Logo distortion
![Cal State Monterey Bay Logo distorted](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-Distortion.jpg)
Logo colorization
![Cal State Monterey Bay Logo in green color](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-Colorization.jpg)
Logo shadowing
![Cal State Monterey Bay Logo with heavy drop shadow](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-Shadowing.jpg)
Logo rotation
![Cal State Monterey Bay Logo rotated](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-rotation.jpg)
Logo rearrangement
![Cal State Monterey Bay Logo with rearranged elements](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-rearrangement.jpg)
Attempts to recreate the logo
![Cal State Monterey Bay Logo in different font style](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-in-shape.jpg)
Logo in shape and illegible color combination
![Cal State Monterey Bay Logo in orange circle](/media/csumb/section-editors/university-communications/updated-branding/Logo_Attempts-to-recreate-the-logo.jpg)
Logo watermarking
![Cal State Monterey Bay Logo faded like a watermark](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-watermarking.jpg)
Logo over distracting background
![Cal State Monterey Bay Logo over distracting background](/media/csumb/section-editors/university-communications/updated-branding/Logo_Logo-over-distracting-background.jpg)