Licensing | California State University Monterey Bay

Brand and Visual Identity

Cal State Monterey Bay Licensing Program

The Cal State Monterey Bay licensing program was developed to protect, promote, and control the proper usage of the Cal State Monterey Bay brand. The institution manages the presentation of the brand, which includes all use of trademarks and references that are associated with Cal State Monterey Bay. All vendors that wish to utilize the Cal State Monterey Bay trademarks on branded goods are required to hold a license with the institution.

Cal State Monterey Bay has partnered with Nexus Licensing group to support the management of all institutional marks and references.

Become a Licensee

Any vendor that is interested in carrying the Cal State Monterey Bay license should reach out to Nicole Bevington, Licensing Operations Manager at Nexus Licensing Group.

For additional licensing opportunities, please reach out to Ben Pope, Client Services Manager at Nexus Licensing Group.

CSUMB licensee list

Licensee search

Why Establish a Trademark Licensing Program?

A trademark licensing program is established to protect and promote trademarks in a positive manner. All official logos and wordmarks of the Cal State Monterey Bay are protected under this program. Though protecting the integrity of the university's trademarks is an important part of this program, so are outreach, education and promotion. Creating and maintaining positive relationships with manufacturers and retailers is an integral part of the program's overall success, and helps to ensure that products bearing the marks of the university are of the highest quality and help to satisfy consumer demand.

What Do Licensing Program Revenues Support?

Licensed manufacturers must pay a royalty to the university on any product bearing the trademarks of CSUMB. These revenues help to support the mission of the university.

What Qualifies as a Trademark?

Any logo, wordmark, nickname, series of letters or acronyms associated with Cal State Monterey Bay distinguishable from those of other universities, teams, mascots or organizations are protected under CSUMB's trademark licensing program.

What Are Examples of CSUMB Trademarks?

CSUMB trademarks include any graphic representation, symbol, drawing, official university seals, words or series of words and acronyms that have come to be associated with the university, its programs, or intercollegiate athletic teams. These marks would include, but not be limited to designs included on the approved CSUMB trademarks.

Who Needs to Carry a License With CSUMB?

Manufacturers, producers and any other entity that plans to use the trademarks of the university must complete the licensing process and secure a license agreement prior to producing and selling emblematic merchandise.