Institute for Innovation and Economic Development

Responsible Business Innovation Lab (RBIL)

What is RBIL?

This newly established lab champions ethical practices and sustainable development, striving to balance profitability with a positive societal impact.

Mission and Vision

Our mission is to support faculty and educate our diverse student body in Responsible Business practices, focusing on the Quintuple Bottom Line of People, Planet, Profit, Ethics, and Equity. Within three years, we aim to be a recognized leader in Responsible Business research, education, and reference.

 

Responsible Business Innovation Lab Graphic

 

Responsible Business Innovation Lab

 

Future Programs and Services

  • Foster Intra- & Interdisciplinary Research 
  • Develop & Support Course Material & Current Research
  • Create, Seek & Support Internships
  • Consulting, Student & Faculty
  • Lectures, Presentations, & Seminars
  • Library, Research Reference, & Archive
  • Sponsor & support a COB student chapter of NetImpact

Responsible Business

  • Profit: a level that maintains a healthy Ecosystem. Values-driven Investing & Finance.
  • People: employees participate in meaningful, relevant work in an organization that is communicating and functioning responsibly.
  • Interacting with the natural environment beyond “net-zero” toward biomimicry.
  • Equity: the health, safety, well-being and prosperity of employees and stakeholders.
  • Ethics and Transparency in the way organizations operate, ethics in governance, reflected in management, and operational behavior.
Learn More

Founder of RBIL

Kelly O'Brien, M.A., is a lecturer in the area of strategic management at the College of Business. She is CEO of Tendaji LLC, a woman-owned, employee-driven consultancy based in Carmel Valley, California. Kelly has also served as a member of the Business Advisory Council and an Executive-In-Residence at the College of Business at CSUMB.

Kelly O'Brien