Responsible Business Innovation Lab (RBIL)
The Responsible Business Innovation Lab is a newly established project of the Institute for Innovation and Economic Development.
Responsible Business is a management philosophy that seeks to create mutual value by balancing profit with the well-being of the community, employees, and the natural environment. A Responsible Business seeks to profitably, ethically, and equitably, solve problems while at the same time, avoiding the creation of new problems.
Innovation arises from a multitude of sources, reflecting the diverse needs, challenges, and opportunities present in society. Understanding these sources can help individuals and organizations harness their potential for creating new ideas, products, and processes.
The Tenets of Responsible Business: The Quintuple Bottom Line (QBL)
- Profit at a level that maintains a healthy Business Ecosystem. Seek values-driven Investing and Finance.
- People: employees participate in meaningful, relevant work in an organization that is communicating and functioning responsibly.
- Interacting with the natural environment beyond “net-zero” toward biomimicry.
- Equity: the health, safety, well-being, and prosperity of employees and stakeholders.
- Ethics and Transparency in the way organizations operate, ethics in governance, reflected in management, and operational behavior.
The Purpose of RBIL
The Purpose of RBIL is to orchestrate the transformation toward stakeholder capitalism.
RBIL's Mission
The mission of RBIL is to support faculty in educating our diverse body of students in Responsible Business and the Quintuple Bottom Line of People, Planet, Profit, Ethics, and Equity. RBIL aims to accomplish its Purpose by developing and disseminating well-evidenced knowledge, empowering passionate practitioners, and convening pivotal discussions.
The Three-year Vision of RBIL
Within three years, RBIL aims to become a source of excellence for Responsible Business research, reference, and education.
Ethics and Values
Our Ethics include Academic Excellence, Accountability, Continuous Improvement, Integrity, Responsibility, Stakeholder Wellbeing, and Transparency. We Value Community, Diversity, Equity, Fairness, and Inclusion.
Programs and Services under Development
- Foster Intra- and Interdisciplinary Research
- Develop and Support Course Material and Current Research
- Create, Seek, and Support Internships
- Consulting, Student, and Faculty
- Lectures, Presentations, and Seminars
- Library, Research Reference, and Archive
- Sponsor and support a CoB student chapter of NetImpact
RBIL Impact - Measure What Matters
- Provide faculty with financial incentives for research that adds to current thinking in mutual value creation and Responsible Business.
- Sponsor an annual Responsible Business symposium.
- Convene quarterly faculty research salons.
- Provide CoB faculty with seed funding for research in Responsible Business.
- Place student interns through, or with, RBIL.
RBIL Team
Kelly O'Brien, MBA, ALM, PDipGB is a lecturer and Executive-In-Residence at the College of Business. An entrepreneur, software developer, and former radio host, Kelly is the Executive Champion of RBIL and a longstanding member of the Dean's Business Advisory Council CSUMB's College of Business.
