Brand Guidelines and Templates

Guiding How We Tell the CSUMB Story

The Cal State Monterey Bay brand reflects a shared commitment to access, opportunity and student success. These guiding principles help ensure consistency in how the university is represented across all communications.

Brand Promise

Cal State Monterey Bay provides an accessible, inclusive and transformative education that empowers students to become compassionate leaders prepared to make a meaningful impact.

Brand Pillars

• Inspiring environment: A coastal campus that fosters learning, discovery and connection
• Inclusive community: A welcoming place where students find belonging and support
• Personalized education: Hands-on learning guided by mentorship and close faculty engagement
• Leadership and impact: Preparing graduates to lead with purpose and shape the future
• Long-term value: An education that creates opportunity, mobility and lasting impact

Brand Personality

Cal State Monterey Bay communicates with a tone that is:
Welcoming, inclusive, optimistic, grounded and student-focused

These qualities guide how the university connects with students, partners and the broader community.

CSU Branding Standards

Cal State Monterey Bay is part of the California State University system. While we maintain our own distinct brand, we align with CSU’s systemwide identity and shared mission.

• View CSU Branding Standards