Color Palette

Get the details on Cal State Monterey Bay’s brand colors and learn how to submit design projects for review.

Using Color to Express the CSUMB Brand

Color plays a key role in how Cal State Monterey Bay is recognized and experienced. Consistent use of the university’s color system strengthens visual identity and supports clear, cohesive communication across all platforms. This page outlines approved colors and guidance for using them effectively in print and digital materials.

Core and Supporting Brand Colors

Primary Colors

These core colors should comprise about 85% of CSUMB-branded content.

Monterey Bay Blue

75 c 45 m 0 y 55 k
49 r 70 g 108 b
#31456b
Pantone Alternative: PMS 540

Ocean Blue

60 c 20m 5 y 15 k
108r 147 g 183 b
#6b92b6
Pantone Alternative: PMS 542

Secondary Color

This color can comprise up to 10% of content.

Valley Green

65 c 6 m 70 y 20 k
104 r 149 g 103 b
#689466
Pantone Alternative: PMS 363

Tertiary Colors

Together, these colors can comprise up to 5% of branded content.

Valley Green Bright

54 c 6 m 78 y 0 k
147 r 185 g 108 b
#93b96c
Pantone Alternative: PMS 368

Sunshine

5 c 30 m 80 y 0k
224 r 180 g 87 b
#e0b457
Pantone Alternative: PMS 7406

Tangerine

8 c 60 m 80 y 0 k
204 r 127 g 76 b
#cc7e4c
Pantone Alternative: PMS 158