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Photography and Imagery

Authentic, student-centered visuals reflect the energy, community and impact of Cal State Monterey Bay while strengthening a clear and consistent brand.

Students prepare for a coastal diving activity with an instructor, engaging in hands-on learning in the marine environment.
Brand Guidelines and Templates

Telling the CSUMB Story Through Visuals

Visual storytelling plays a key role in how Cal State Monterey Bay connects with students, families and the community. Thoughtful, consistent imagery highlights the people, places and experiences that define the university, reinforcing a welcoming, inclusive and student-centered identity.

Photographic Styles

Photography at Cal State Monterey Bay reflects a student-centered, inclusive and engaging campus experience. Images should feel natural, warm and authentic, highlighting connection, place and purpose.

Images of campus life emphasize community and connection. Whenever possible, include multiple people to reflect the collaborative and social nature of the university. Focus on genuine interaction, using shallow depth of field to maintain context while keeping people at the center. Natural light and warm tones reinforce a welcoming environment.

Campus Life in Images

Academic photography highlights both learning environments and the distinctive setting of Cal State Monterey Bay. Showcase collaboration between students and faculty in classrooms, labs and real-world settings, including the surrounding coastal and agricultural regions. Images should feel bright, modern and natural, emphasizing hands-on learning and innovation.

Various photos of students studying or in an academic

 

Profile images focus on individuals while maintaining a sense of place. Subjects should be photographed in relevant environments and may engage with the camera to create a direct, personal connection. These images highlight the experiences, perspectives and determination that shape each student’s journey.

Various profile photos of students in their area of expertise
Two jewish american students sitting next to Monte on the OSU stairs.

Brand Image Library

University Communications maintains a curated collection of high-quality, brand-aligned images through PhotoShelter, the university’s digital asset management system. These photos are available for use in campus communications and reflect the visual style of Cal State Monterey Bay.

Faculty and staff may also contribute images. Photos that align with brand standards can be submitted for consideration through the Photo/Video Submission Form.

Two students planting a tree outside together with a professor guiding them.

Photo Release Forms and Signage

Participants in university-related events should complete photo release forms to allow images to be used in Cal State Monterey Bay communications. Posting photo release signage at events helps ensure attendees are informed.

A picture of the BIT building

New Marketing Photo Request

Need images not available in the brand image library? Photography support may be available for academic programs, events, student life and campus environments, depending on availability.

  • Submit a New Photography Request