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Brand Guidelines, Templates and Resources

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University Communications

Guiding How We Tell the CSUMB Story

The Cal State Monterey Bay brand reflects a shared commitment to access, opportunity and student success. These guiding principles help ensure consistency in how the university is represented across all communications.

Brand Promise

Cal State Monterey Bay provides an accessible, inclusive and transformative education that empowers students to become compassionate leaders prepared to make a meaningful impact.

Brand Pillars

  • Inspiring environment: A coastal campus that fosters learning, discovery and connection
  • Inclusive community: A welcoming place where students find belonging and support
  • Personalized education: Hands-on learning guided by mentorship and close faculty engagement
  • Leadership and impact: Preparing graduates to lead with purpose and shape the future
  • Long-term value: An education that creates opportunity, mobility and lasting impact

Brand Personality

Cal State Monterey Bay communicates with a tone that is:
Welcoming, inclusive, optimistic, grounded and student-focused

These qualities guide how the university connects with students, partners and the broader community.

CSU Branding Standards

Cal State Monterey Bay is part of the California State University system. While we maintain our own distinct brand, we align with CSU’s systemwide identity and shared mission.

Monte hanging out with a group of students in front of the library

Visual Identity

Access guidelines and resources that support consistent use of Cal State Monterey Bay’s visual identity across design and communications.

Students prepare for a coastal diving activity with an instructor, engaging in hands-on learning in the marine environment.

Photography and Imagery

Learn how to select and use photography that reflects Cal State Monterey Bay’s brand, with guidance on style, quality, accessibility and consistency across platforms.

Students are sitting around the table in the library space

Writing Style

Find guidance on voice, tone and AP style to create clear, consistent communications that reflect Cal State Monterey Bay’s brand.

Student holding a CSUMB pennant and smiling at the camera.

Templates, Tools and Brand Licensing

Create clear, consistent and on-brand content with Cal State Monterey Bay templates and communication resources. Find brand licensing guidance for using university trademarks and producing approved merchandise.

Mascot in front on Computer and a student

Questions? We’re Here to Help!

Don’t hesitate to contact us with any questions you have about University Communications.

Find media contacts, interview coordination support and resources for journalists covering Cal State Monterey Bay.

Renee Krueger

Interim Director, Marketing and Communications

Walter Ryce

News and Information Manager, Public Information Officer