CSUMB Brand Licensing Program

A trademark licensing program is established to protect and promote trademarks in a positive manner. All official Cal State Monterey Bay logos and wordmarks are protected under this program, which allows us to protect the integrity of the university's trademark and provides an outlet for outreach, education, and promotion. Creating and maintaining positive relationships with manufacturers and retailers is crucial to our success, as those relationships help us ensure that our community has access to high-quality CSUMB-branded products.

Licensed manufacturers must pay a royalty to the university on any product bearing the trademarks of CSUMB. These revenues help to support the mission of the university.

Any logo, wordmark, nickname, series of letters, or acronyms associated with Cal State Monterey Bay distinguishable from those of other universities, teams, mascots or organizations are protected under CSUMB's trademark licensing program.

CSUMB trademarks include any graphic representation, symbol, drawing, official university seals, words or series of words and acronyms that have come to be associated with the university, its programs, or intercollegiate athletic teams. These marks would include, but not be limited to designs included on the approved CSUMB trademarks.

Manufacturers, producers and any other entity that plans to use the trademarks of the university must complete the licensing process and secure a license agreement prior to producing and selling emblematic merchandise.