Sustainable Hospitality & Tourism Management, B.S.

At the heart of the program’s mission is the integration of sustainability, social responsibility, environmental stewardship, and economic viability, along with world-class hands-on learning experiences and industry connections that result in an unparalleled degree and experience.

Educational Objectives

Our superior industry connections with world-class hospitality and tourism organizations and outlets will provide you with exceptional opportunities for internships, networking, and professional connections that will take your career to impressive heights.

Our focus on sustainability will equip you with a distinctive perspective and mindset in the industry, setting you apart and readying you for a more powerful career today’s world where travelers actively seek out more sustainable travel and vacation options.

Our comprehensive curriculum blends core business courses in marketing, finance, and management; industry-specific courses on hotel and restaurant operations, event management, tourism marketing, and destination management; practical, hands-on learning experiences; and the development of “soft” skills like customer service, communication, and leadership.

Our distinctive Pebble Beach Scholars Program delivers an unparalleled opportunity to deepen your knowledge, develop your skills, and gain the distinctive industry perspectives to move ahead in your career with the highest possible standards for contemporary guest experiences.

Complete all of the following courses:

• HOSP 200 - Introduction to Sustainable Hospitality & Tourism Units: 3
• BUS 203 - Financial Accounting Units: 3
• BUS 205 - Managerial Accounting Units: 3
• BUS 300S - Business Ethics in Action Units: 3
• BUS 301 - Principles of Business Analytics Units: 3
• BUS 304 - Business Communication, Pro-seminar & Critical Thinking Units: 4
• BUS 305 - Principles of Management Units: 4
• BUS 306 - Principles of Marketing Units: 4
• HOSP 312 - Sustainable Hospitality Operations Management Units: 4
• HOSP 323 - Introduction to Event Planning and Management Units: 3
• HOSP 498 - Hospitality and Tourism Internship Units: 2
• HOSP 499 - Strategic Management in Sustainable Hospitality and Tourism (Senior Capstone) Units: 4

DESTINATION & TOURISM MANAGEMENT CONCENTRATION

Complete all of the following courses:

• HOSP 471 - Sustainable Tourism Management Units: 4
• HOSP 472 - Environmental Systems and Tourism Management Units: 4
• HOSP 473 - Sustainable Destination Planning and Management Units: 4

HOSPITALITY & EVENT MANAGEMENT CONCENTRATION

Complete all of the following courses:

• HOSP 481 - Sustainable Event Management Units: 4
• HOSP 482 - Sustainable Lodging Management Units: 4
• HOSP 483 - Sustainable Food and Beverage Management Units: 4

Located in the world-class travel destination of Monterey County, the program will put you at the forefront of stunning coastlines, world-class attractions, and elite resort destinations. This setting serves as a perfect living laboratory where students can apply classroom knowledge to real-world scenarios, enriching their educational experience. 

The program’s Sustainability Spotlight Series leverages the coastal environment of Monterey County to enrich your understanding of sustainable practices in hospitality and tourism. One notable field experience involves partnering with Monterey Bay Ecotours, a local women-owned business. During this experience, you’ll embark on an educational journey aboard the El Cat, an innovative electric catamaran designed and built in Moss Landing. This immersive experience not only highlights the ecological significance of coastal wetlands but also demonstrates sustainable tourism practices that prioritize conservation and environmental stewardship.

The program integrates service learning initiatives that are integral to the development of students in a Tourism and Hospitality Management program. These hands-on experiences enhance practical skills and foster a sense of social responsibility and community engagement.

Some of these experiences include beach cleaning in the Monterey Bay area, volunteering at nonprofit fundraising dinners, participating in sustainable tourism projects and activities, assisting with local food banks and shelters, and supporting local tourism initiatives.