Doing business right

For Kelly O'Brien, business and ethics go hand in hand.

Kelly O'Brien
Kelly O'Brien, left, has made a business of doing it right.

By Caitlin Fillmore

For Kelly O’Brien, business is the most powerful vehicle for positive change in the world — when done responsibly. The second most powerful vehicle may be O’Brien herself.

“The idea really is to shoot high,” said O’Brien. “Responsible business is not for the faint of heart.”

Responsible business is a guiding principle of O’Brien’s successful career and also serves as the foundation for Cal State-Monterey Bay’s College of Business. This innovative corporate philosophy is building steam globally, emerging as a way for the business community to help alleviate systemic social and environmental issues.

Read the full story here.