Brand Identity and Guidelines
The Cal State Monterey Bay brand is a distinct expression of who we are and what we do. Our brand guidelines help us to share that identity consistently and take every opportunity to demonstrate “The Strength of Us.”
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Brand Promise and Pillars
Our brand promise and pillars represent the essence of who we are. Bookmark this page so you can refer back to them when writing copy about CSUMB, and aim to incorporate this messaging whenever you can.
Brand Promise
CSUMB is an inspiring coastal environment and supportive community offering a personalized education and mentorship that empowers students to become compassionate leaders ready to shape the future.
Brand Pillars
- Pillar 1 - Immerse yourself in an inspiring coastal environment.
- Pillar 2 - Find your people in a supportive and inclusive community.
- Pillar 3 - Experience a personalized education guided by mentorship.
- Pillar 4 - Become a compassionate leader ready to shape the future.
- Pillar 5 - Gain an education that provides a lifetime of value.
Brand Personality
Our brand also has a personality — a set of human characteristics that helps us to connect with our key audiences on an emotional level. Every interaction is an opportunity to evoke these qualities and allow our university’s unique spirit to shine through.
Supportive - Inclusive - Transformative - Inspiring - Approachable - Down-to-Earth - Connected - Excellence
Resources
Color Palette
Get the details on our brand colors and submit your design for review.
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Licensing
The Cal State Monterey Bay licensing program protects, promotes, and controls the proper usage of the CSUMB brand. All vendors that wish to utilize our trademarks on branded goods are required to hold a license with the institution.
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Logo
CSUMB’s logos – from simple wordmarks to Otter Spirit marks to athletics logos and the university seal – are an important part of our identity. Learn the dos and don’ts for using them.
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Photography
Learn to show off our beautiful campus using CSUMB’s signature photographic style.
Writing
View our guidelines for official internal and external university communications, including brand personality, spelling, punctuation, grammar, and formatting.
Questions? We’re Here to Help!
Don’t hesitate to contact us with any questions you have about University Communications.
Associate Vice President, Marketing and Communications