Where to find images

University Communications manages the official university photo pool at You are free to use any of the images from the photo pool on your website.

If the image you need isn't in the CSUMB Photo Pool, then the Flickr Creative Commons pages are a great place to start looking. (Go to the advanced search section and click ‘Only search within Creative Commons-licensed content.’)

Just make sure to properly attribute your image. The caption or alt text fields are good areas to list attribution.

How to choose images

Use images only when they give useful additional context or information. A clipart image of a computer keyboard when talking about online services is probably not useful to users. A picture of a student who has won an award on a news page probably is useful. You also want to think about how often an image might have been used as you don't want an image to be overused so people overlook it as you want it to help support your main content/message.

Image quality

Use good quality imagery. This doesn’t mean images have to be professionally shot: smartphone images are acceptable if the quality is good enough.

Always preview the image and check the quality before you publish it.

Whatever image you use, it should not be blurry, grainy, stretched, pixelated or badly lit.

Avoid obvious stock photography which can look cheesy and false. When in doubt keep the image simple and let the text tell the story.

Don't post flyers as images

We are legally obligated to make our content accessible.

Rather than posting the flyer on your web page as an image, use the main image from the flyer and put the relevant text onto the web page using headers and text content blocks. This ensures your content is accessible. This also makes your content usable for people looking at it on mobile devices.


Use a caption to describe what’s happening in the image, not to summarize the story. Captions are optional. If you don’t need one, don’t include it.