Business Research Guide — Old version

Updated Business Research Guide available here

Articles and databases

Find articles on business

Highly recommended:

Others to consider:

  • Academic Search Premier (Ebsco) collection of scholarly, news and trade publications on a wide variety of topics appropriate for college-level research
  • Academic Onefile collection of scholarly, news and trade publications on a wide variety of topics appropriate for college-level research
  • Newsbank [California Newspapers] collection of newpapers from around the state, including the Monterey County Herald

Selected electronic serials

Books and background reading

Books in the CSUMB Library

The CSUMB Library Catalog lists books and media in the CSUMB Library's collection.

Books at other libraries

Selected reference books

Title Call Number
Best Customers: Demographics of Consumer Demand Online
Who's Buying for Travel, 9th ed. Ref G155.U6 W46
Who's Buying Entertainment, 9th ed. Ref GV53 .W46
Economist Guide to Economic Indicators: Making Sense of Economics Ref HA29 .E28
U.S. Industry & Market Outlook Ref HC101 .U56
Business Statistics of the United States, 21st ed. Ref HC101 .A13122
Gale Encyclopedia of U.S. Economic History Ref HC102 .G35
Encyclopedia of American Economic History: Studies of the Principal Movements and Ideas Ref HC103 .E52
Community Profile Analysis: Consumer and Business Demographic Reports-Monterey County, 2016-17 ed. Ref HC107.C22 M7
Who's Buying: Executive Summary of Household Spending, 10th ed. Online
State of the World 2012: Moving Toward Sustainable Prosperity Ref HC79.E5 S758
Encyclopedia of Management Ref HD30.15 .E49
The Dictionary of International Business Terms Ref HD62.4 .S524
Ref HD8051 .H36
Who's Buying Groceries, 10th ed. Ref HD9321.4 .W46
Who's Buying Alcoholic and Nonalcoholic Beverages, 11th ed. Online
Who's Buying Transportation Ref HD9710.U52 W54
Who's Buying Household Furnishings, Services, Supplies Online
Who's Buying Apparel Online
Ref HD9981.7.C2 C34
Who's Buying Information and Consumer Electronics, 5th ed. Online
Encyclopedia of American Business Ref HF1001 .E463
Routledge Spanish Dictionary of Business, Commerce, and Finance: Diccionario Inglés de Negocios, Comercio y Finanzas Ref HF1002 .R687
Nations of the World: A Political, Economic and Business Handbook Ref HF1010 .N37
North American Industry Classification System : United States, 2007 Ref HF1042 .A55
Who's Buying by Age, 7th ed. Online
Who's Buying by Race and Hispanic Origin, 8th ed. Online
Key Concepts in Accounting and Finance Ref HF5621 .S88
RMA Annual Statement Studies, 2015-2016 : Financial Ratio Benchmarks Ref HF5681.B2 R6
Almanac of Business and Industrial Financial Ratios, 49th ed. Ref HF5681.R25 A45
Industry Norms and Key Business Ratios, 2016 Ref HF5681.R25 I523
Hoover's Handbook of World Business, 2010 Ref HG4009 .H66
Hoover's Handbook of American Business, 2010 Ref HG4057 .A28617
Hoover's Handbook of Emerging Companies, 2010 Ref HG4057 .A28618
Guide to Business Style and Usage Ref PN4783 .W26
Who's Buying Health Care, 9th ed. Ref RA410.53 .W48
Who's Buying at Restaurants and Carry-outs, 10th ed. Ref TX945 .W46


Selected business websites

Finding Company Information

To locate financial information for a business, you first have to determine whether the company you are researching is publicly or privately held.

Hoovers Indepth Company Profiles. Available via the Westlaw database.

MarketLine Company Profiles. Accessed through the database Business Source Premier.

Plunkett Corporate Benchmarks Reports. Included within the ABI/INFORM database.

Company Snapshot Reports. From ABI/INFORM.

Publicly held companies trade stock on a stock exchange and are required to file financial reports with the U.S. Securities and Exchange Commission (SEC). To search for a public company's financial reports, you can use the Mergent Online or the SEC EDGAR database.

Privately held companies are not required to file financial reports with the SEC, thus making it more difficult to find a company's financial information without paying a fee. One strategy to take is to search on the company's website for annual financial reports.

Similar to privately held companies, franchisees are not required to file financial reports with the SEC. One strategy to take is to search for the franchisee's franchise disclosure document (FDD). The FDD Exchange is a private company that provides access to FDDs. The Basic Explorer membership is free and will give you access to one FDD per day.

Industry information

Industry reports

  • First Research Industry Profiles (ABI/INFORM Complete) provides access to industry profiles through First Research. You can enter the industry terms in the search box and click on the Search button.
  • IBISWorld Reports provides access to U.S. and California industry reports. You can search using the NAICS code or key words. There are also specialized reports for small or new industries.
  • MarketLine Industry Profiles (Business Source Premier) provides access to MarketLine industry profiles. You can search by geography, industry type, and/or NAICS code.
  • Mergent Industry Reports (Mergent Online) provides access to industry reports. On the Reports Search tab, select the industry in the Search by Industry section and the geographic location in the Search by Region section. Once you have made your selections, click on the Search button on the right-hand side of the page.

Industry statistics

  • American FactFinder Economic Census The Economic Census profiles American industries every 5 years, from the national down to the city level. Data includes the number of business establishments, number of employees, payroll, sales, receipts, value of shipments, and value of work done (from the U.S. Census Bureau).
  • County Business Patterns Monthly, quarterly and annual industry statistical reports by county, ZIP code, or metropolitan area. Reports include numbers of employees and business establishments, payroll figures and comparisons between local (county, ZIP code or metro area) and national performance within the same industry sector (from the U.S. Census Bureau).
  • Industries at a Glance Statistical profiles of 12 major industry sectors. Data within each sector include employment/unemployment rates, employment hours and earnings, productivity and costs and growth projections. Reports contain graphs and links to additional statistics (from the Bureau of Statistics, U.S. Department of Labor).
  • Industry Economic Accounts Reports on Gross Domestic Product (GDP) by industry, which include value-added, gross output, intermediate input and output and surveys of current industries (from the Bureau of Economic Analysis, U.S. Department of Commerce).
  • Industry Statistics Portal The Industry Statistics Portal provides access to economic data from various Census Bureau programs. The data can be searched by NAICS code or keyword (from the U.S. Census Bureau).


NAICS codes

The North American Industry Classification System-NAICS-codes were developed jointly by the United States, Canada, and Mexico to group businesses into industries based on their primary activities.

Explanation of NAICS Codes The first five digits are generally the same in all three countries; the last digit designates national industries. The first two digits designate the largest business sector, and the third digit designates the subsector. For example, 33 is manufacturing; 334 represents computer and electronic equipment manufacturing. The fourth digit designates the industry group. For example, 3341 designates computer and peripheral equipment manufacturing. The fifth digit designates particular industries, and the last digit represents the United States industries. Although NAICS codes came into use in 1997, some business databases and reference sources still use SIC codes.

The NAICS Sectors are:

  • 11 Agriculture, forestry, fishing and hunting
  • 21 Mining
  • 22 Utilities
  • 23 Construction
  • 31-33 Manufacturing
  • 42 Wholesale Trade
  • 44-45 Retail Trade
  • 48-49 Transportation and Warehousing
  • 51 Information
  • 52 Finance and Insurance
  • 53 Real Estate and Rental and Leasing
  • 54 Professional, Scientific, and Technical Services
  • 55 Management of Companies and Enterprises
  • 56 Administrative and Support, Waste Management, and Remediation Services
  • 61 Education Services
  • 62 Health Care and Social Assistance
  • 71 Arts, Entertainment, and Recreation
  • 72 Accommodations and Food Services
  • 81 Other Services, Except Public Administration
  • 92 Public Administration

U.S. Census Bureau North American Industry Classification System (NAICS) home


Automatic citation formatting

Automatic Citation Formatting

Many of the Library's databases offer automatic citation formatting tools for APA, MLA and other citation styles. Look for a link or icon labeled "cite," "citation tools," "export citation," or something similar.

In the library's books and articles search (on the library home page), formatted citations are provided on the right side of the page you see when you click the title of a book or article.

These formatting tools are not always 100% accurate, so check your results carefully. If you are in doubt, compare your results with examples from the most recent version of the appropriate style manual.

Already have a citation? Need to format it on-the-fly? Try the links below.Check your results carefully.

APA style guide

APA (American Psychological Association)

Citing Company or Industry Reports

  • Here is one example of how to cite a Mergent or MarketLine report with no author listed:
  • Publisher. (Date). Report Title. Retrieved from [Name of Database].
  • Mergent. (2014, September). Apple, Inc. Full Company Report. Retrieved from Mergent Online database.

Citing an IRS Form 990

  • Here is one example of how to cite an IRS Form 990:
  • Government Agency. (Date). Form Title. Retrieved from [Name of Database].
  • Internal Revenue Service. (2012). Form 990: Return of Organization Exempt from Income Tax: Boys and Girls Club of Santa Cruz. Retrieved from the National Center for Charitable Statistics database.

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