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Brad Barbeau

College of Business

Contact information

(831) 582-4288

Building & room

Joel and Dena Gambord Business and Information Technology Building


Brad is on the board of California Coastal Rural Development Corporation, a lender to agriculture and small businesses, and of the board of the Grower Shipper Association Foundation. He is also a member of the Monterey Rotary Club.

During his earlier academic career, Brad was professor of marketing at the University of Chicago Graduate School of Business and director of the school’s Leadership Exploration and Development (LEAD) Laboratory. He was on the faculty for twelve years, and director of the LEAD Laboratory for nine years. Brad holds a Ph.D. in business administration from the University of Michigan’s Ross School of Business. He also received his MBA and a master’s degree in economics from the University of Michigan, and his B.A. in economics and history from Michigan State University.

Brad’s professional and consulting practice includes business model development, strategic planning, and organization development. In 2000, Brad founded and ran The Monterey Beverage Company, which became a regional distributor of over 50 brands of beer and soft drinks in Monterey, San Benito and Santa Cruz counties in California. Prior to Monterey Beverage, Brad was a founding partner in Global Natural Brands, Ltd. Global was formed to undertake investments, acquisitions and mergers in the food and beverage industry, focusing on small-to-medium sized natural and organic manufacturers. During this time he also served as Vice President of Marketing for Organic Food Products, Inc. of Morgan Hill, California. He is currently acting as CFO for GraniteCrete, Inc., a startup company in Carmel Valley, California.

Brad’s current research projects the development of business plans for businesses at the bottom of the pyramid, best practices in new venture development, and he is currently compiling information for a text on entrepreneurship.

Brad’s career has spanned a wide variety of activities, including being a faculty member at a top business school, a company executive, founder of several businesses, and consultant. His forte is the development of innovative financial and strategic business models and building organizations to effectively execute those models.

Courses include:

BUS 421BUS 451

BUS 495

BUS 310

BUS 358

BUS 497

BUS 306

BUS 322

BUS 201

BUS 202

BUS 602


Barbeau, J. (2014). A Framework for Specifying Business Models. Journal for Scholastic Inquiry: Business.