Al Budris is a 33 year bicycle industry veteran, having spent his entire adult life learning the industry from the bottom up as a competitor, retailer, professional mechanic, product manager, brand manager, marketing executive, business development executive, controller and President at various companies. Al established Alpha Sports Associates in 2006, with a goal of providing maximum value for his clients by helping them create long-term, mutually beneficial relationships, sustainable competitive advantage and successful go-to market strategies. Al has a Bachelor of Arts in Business Administration from Golden Gate University and a Master’s of Business Administration from San Jose State University. When not lecturing, Al is always pursuing new business and he is a board member for the Ventana Wilderness Alliance. Al enjoys hiking, trail running and cooking, and in between various restoration projects on old Volkswagens and Alfa Romeos, Al was a nationally-ranked cyclocrosser “in his day” and now just rides for the sheer love of it.