University Communications

Brand and Visual Identity

Colors and fonts

Color palette

Bay Blue, Valley Green, and Golden Sand are CSUMB's primary colors. They reflect the natural beauty of the Monterey County region. Paying equal respect to the agricultural and marine influences of the region enhances our brand.

Primary

These colors reflect the natural beauty of the Monterey County region. Paying equal respect to the agricultural and marine influences of the region enhances our brand.

540 Spot @ 100% opacity
CMYK: 100.80.38.37
RGB: 0.48.87
Hex: 003057

5545 Spot @ 100% opacity
CMYK: 75.41.63.24
RGB: 65.105.91
Hex: 41695B

871 Spot @ 100% opacity. Use spot metallic color in print jobs; do not use for digital

Secondary

These colors are tints  of the primary colors

540 Spot @ 70% opacity
CMYK: 78.56.31.9
RGB: 73.103.134
Hex: 496786

540 Spot @ 30% opacity
CMYK: 32.20.13.0
RGB: 174.186.201
Hex: aebac9

5545 Spot @ 70% opacity
CMYK: 56.31.46.4
RGB: 120.147.137
Hex: 789389

5545 Spot @ 30% opacity
CMYK: 24.11.19.0
RGB:194.207.202
Hex: c2cfca

871 Spot @ 70% opacity
CMYK: 44.45.75.17
RGB: 133.117.78
Hex: A99C80

871 Spot @ 30% opacity
CMYK: 14.13.20.0
RGB: 217.211.198
Hex: d9d3c6

871 Spot @ 8% opacity
CMYK: 244.242.239
RGB: 244.242.239
Hex: f4f2ef

Tertiary

These colors are triads and shades of the secondary 

CMYK: 39.79.53.24
RGB: 132.67.82
Hex 844352

CMYK: 36.26.79.02
RGB: 171.166.89
Hex ABA659

CMYK: 34.46.13.0
RGB: 172.142.175
Hex AC8EAF

CMYK: 36.33.51.02
RGB: 166.156.130
Hex A69C82

CMYK: 22.0.20.0
RGB: 198.230.212
Hex: C6E6D4

CMYK: 11.23.0.0
RGB: 222.198.230
Hex: DEC6E6

CMYK: 55.27.2.0
RGB: 115.162.209
Hex: 73A2D1

CMYK: 81.62.35.15
RGB: 65.90.118
Hex 415A76

CMYK: 60.55.59.31
RGB: 90.87.82
Hex: 5A5752

CMYK: 42.37.42.02
RGB: 153.148.140
Hex: 99948C

Color Palette PDF for download

CSUMB Brand Color Palette | CSUMB Website Color Palette

These colors are to be used for print designs. If you are creating a design for print, submit it for brand review before publishing.

Submit design

University fonts

Visual example of Trade Gothic font

Trade Gothic LT is the university font for all general design applications. This font is to be used in design projects on campus meant for a general audience. Graphic design and layout projects for print production should use this font. Some examples of applications include student recruitment materials, advertisements, business cards, and stationery.

Visual example of Boton font

Boton is the font for all Otter Athletics online and print publications.

General applications

Visual example of Arial font

Arial is to be used for general applications created using Microsoft Office or G-Suite, such as papers, slides and graphs.

Formal publications

Visual example of Adobe Garamond Pro font

Adobe Garamond Pro is the font the university uses for formal and presidential publications only, including awards. Before using the formal font, please verify with University Communications that it is appropriate for the application.