Brand and Visual Identity
Colors and fonts
Bay Blue, Valley Green, and Golden Sand are CSUMB's primary colors. They reflect the natural beauty of the Monterey County region. Paying equal respect to the agricultural and marine influences of the region enhances our brand.
These colors reflect the natural beauty of the Monterey County region. Paying equal respect to the agricultural and marine influences of the region enhances our brand.
These colors are tints of the primary colors
These colors are triads and shades of the secondary
CSUMB Brand Color Palette | CSUMB Website Color Palette
These colors are to be used for print designs. If you are creating a design, submit it for brand review before publishing.
Trade Gothic LT is the university font for all general design applications. This font is to be used in design projects on campus meant for a general audience. Graphic design and layout projects for print production should use this font. Some examples of applications include student recruitment materials, advertisements, business cards, and stationery.
Boton is the font for all Otter Athletics online and print publications.
Arial is to be used for general applications created using Microsoft Office or G-Suite, such as papers, slides and graphs.
Adobe Garamond Pro is the font the university uses for formal and presidential publications only, including awards. Before using the formal font, please verify with University Communications that it is appropriate for the application.