Diamond Key Professional Development Program

This innovative, professional development program complements the College of Business curriculum by building the business knowledge and skills necessary for professional success.

Spring 2018 Workshops

Diamond Key Workshop: Creating A Winning Online Presence

Monday, March 26
6:00pm — 8:00pm
Joel and Dena Gambord Business and Information Technology Building Room 104 -Auditorium

BIT Auditorium


Don't miss the 3rd and final workshop in a series on personal branding by Lesley Everett.

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Creating A Winning Online Presence - Part 3 in a series of personal branding workshops by Lesley Everett, International Speaker, Author and CEO & President of Walking TALL.

Lesley Everett presenting in front of an audience.

Other Spring 2018 Workshops Coming Soon!

  • "Do Your Own Taxes" with Jeff Froshman, CSUMB instructor
  • "Get That Job!" Working session with group of Human Resource professionals
  • "Using Creativity in Your Career" with Andy Berndt, VP of Google Creative Labs
  • "Uncovering Your Unique Self" with Bettye Saxon, VP of AT&T

About Diamond Key

This innovative, four-year program compliments the College of Business curriculum and builds the additional skills necessary for professional success. It is a set of comprehensive experiences, delivered by successful business experts, strategically woven into the academic curriculum. You will develop poise and confidence, and prepare for real-world challenges.

How do I earn keys?

Keys are earned by attending Diamond Key Program workshops or events. Those finishing will be awarded a certificate of accomplishment and a transcript summarizing all workshops and events completed. This will be a strong addition to your resume.

How do I get started

You can start at any time! Diamond Key is available to all College of Business undergraduates and everyone will be urged to participate. Various workshops or conferences will earn a different number of keys, depending on the length or complexity of the event. Contact Susan Szasz (Sszasz@csumb.edu) to get started.

How does it work?

Over the course of four years, you will have the opportunity to earn 50 “keys” to success. At 50 keys, you will receive a certificate acknowledging your achievement, and one that will boost your resume power.

You can reach the superior Diamond Key Level by earning 75 keys. At the 75 key level, you will be awarded a memento to be worn at commencement. To earn keys, you must complete the required workshops or training sessions.

Only a few driven students will reach the Platinum Key Level, earning 100 keys. To earn keys, you must complete the required workshops or training sessions.

You can achieve these this by attending workshops, events, or experiences.

Diamond Key Workshop Topics:


  • Business Etiquette
  • Dress for Success
  • Dinner Formalities
  • Internship Basics
  • Job Search Strategies
  • Networking
  • Personal Branding
  • Social Media Tools
  • Public Speaking
  • Presentation Skills


  • Conferences
  • Other developmental events sponsored by the College of Business (as identified on the Diamond key and COB Flyers)


  • Internships
  • Study Abroad Opportunities
  • Start Up Weekend

Earning your "Diamond Key" Status

Golden key level

  • Class of 2018: 40 Keys
  • Class of 2019 and beyond: 50 Keys
  • Transfer Students: 25 Keys

Diamond key level

  • Class of 2018: 60 Keys
  • Class of 2019 and beyond: 75 Keys
  • Transfer Students: 25 Keys
View Diamond Key Status here

Event archive

2017-2018 Academic Year

February 19, 2018: 6pm-8pm

Managing Your Personal Brand Online, with branding expert and author, Lesley Everett

November 13, 2017: 4pm-5:45pm

How using Robert's Rules creates a fair and constructive meeting. What the rules are and how they are used in meetings. How to use the process to improve your team meetings. What to expect in high-level committee or board meeting.

October 12, 2017: 6pm-8pm

What is stock? What is the Dow or is it the Tao? Intelligent investing: risk vs returns. Mutual funds, ETF's, or individual stocks- which is better? How to maximize savings and investments.

October 2, 2017: 12pm-2pm

How to network, Power of linkedIn, Informational Interviewing, CSUMB resources, Presented by Mr. Alfred Budris & Ms. Susan Szasz

September 25, 2017: 12pm-2pm

Get Tech Ready! The Tech Skills You NEED as a Non-tech Professional, Presented by Dr. Shwadhin Sharma

2016-2017 Academic Year

February 7, 2017: 12 pm — 2 pm

Podcasting for the Rest of Us: How to get started recording, producing, and distributing your message or your music Presented by: Ms. Kelly O'Brien

February 27, 2017: 12pm - 2 pm

Igniting Your True Purpose and Passion: A Businesslike Guide to Fulfill Your Professional Goals and Personal Dreams. Presented by Mr. Robert Michael Fried

March 13, 2017: 12pm-2pm

Why Isn't "Rainmaker" on the Syllabus?: The Important Role of Sales in Organizations, Presented by Mr. David Bethea

April 4, 2017: 6pm-8pm

Millennials Entering the Workplace: Uncovering Your Unique Self, Presented by Ms. Bettye Saxon

April 10, 2017: 12pm-2pm

Networking: Practice Over Hors D'oeuvres with COB Faculty., Presented by Mr. Al Budris

April 24, 2017: 12pm-2pm

Write Like A Corporate Professional: Improve your Professional Writing Skills, Presented by Ms. Susan Szasz

2015 - 2016 Academic Year

May 5 2016, 6-8 PM

GET READY TO GET RICH! Financial Strategies for College Students and graduates Presented by Wells Fargo

Apr. 25 2016, 12-2 PM

Executing Powerful and Effective Presentations, Presenter: Al Martin

Apr. 12 2016, 6-8pm

Outclass the Competition: Confidence and Poise to Navigate Professional Situations Presenter: Cass Antle

Apr. 11 2016, 12-2 PM

Meet Your Professors - for Business Majors & Minors. This is a great opportunity to get acquainted with your professors and ask questions about classes, majors, etc. There will be free pizza, fun activities and a chance to win a Starbucks gift card. Hosted by the CSUMB Business Club. 1 Key

Apr. 7 2016, 6-8 pm

Raising your EQ: Harness The Power of Emotional Intelligence! Presenter: John Avella

Mar. 10 2016, 6-8 pm

Write Like a Corporate Pro! Presenter: Susan Szasz

Mar. 3 2016, 6-8pm

Get An Internship Today! Presenter: Suzanne Kroeze

Feb. 15 2016, 12-2pm

Finding Your Dream Job (Through Social Media & Beyond) Presenter: Tonya Antle

2014 - 2015 Academic year

February 25, 6-9pm

High Impact Selling: Developing Outstanding Sales Skills, Presenter: Lou Panetta 3 Keys

March 25, 6-7:30pm

Become A Millionaire: Financial Literacy And Success In Life, Presenter: Wells Fargo Associates 2 Keys

April 6, 6-9pm

Developing Global Win-Win Negotiating Skills, Presenter: Dr. Shyam Kamath 3 Keys

April 16, 6:00 - 7:30pm

Real-World Business Etiquette: Modern Manners For Today's Business and Beyond, Presenter: Carrie Glenn 2 Keys