Logo

The CSUMB logo brings together three components of the university’s broader identity, the head and paws of a sea otter (the CSUMB mascot); an icon of the university seal (the university’s official stamp of authority); and the university’s full name stacked in two lines with emphasis given to our location.

wide and round version of the official logo

The Upfront rule

The CSUMB logo (either wide or round) should be used in all external communications – on the cover of each print publication or digital document, on the homepage, and at the start of each video or multimedia piece. It should never be recreated, typeset, flipped vertically or flipped horizontally. Whenever possible, you should link back to csumb.edu to provide a pathway to non-linear exploration of the university.

Internal communications

Once the upfront rule is established, you can be derivative with the CSUMB logo.

For example, for on-campus communications the upfront rule is followed when you see a sign upon entering campus; then you can show just the Sea Otter's head in a building graphic.

If possible, you should continue to use the elements of original CSUMB logo, including font and graphic elements.

Size

The minimum logo width for print publication is 2 inches at 300-dpi. The minimum logo width for web/digital medium is 240 pixels at 72-dpi.

Clear Space

The minimum clear space on all sides of the logo is defined as the height of the M. It should be maintained as the logo is proportionally enlarged or reduced in size.

CSUMB Logo – Minimum Clear Space

Background

The Bay Blue logo is to be used on lighter backgrounds and images that are solid enough to not compromise legibility of the logo.

The white logo is to be used on Bay Blue and images that are solid enough to not compromise legibility of the logo.

Logo Downloads

Wide version

CSUMB Logo – Pantone® 540 Bay Blue

CSUMB Logo – Pantone® 540 Bay Blue

CSUMB Logo – Pantone® 540 Bay Blue

Use Adobe Illustrator vector file when working in a layout program preparing files for offset press or high-end digital production.

Vector – Pantone 540 Spot Vector – Pantone 540 Color Process

Use PNG file when working in MS Office applications such as Word and PowerPoint or the web and video projects.

PNG Transparent

CSUMB Logo – White

CSUMB Logo – White

CSUMB Logo – White

Use Adobe Illustrator vector file when working in a layout program preparing files for offset press or high-end digital production.

Vector (EPS)

Use PNG file when working in MS Office applications such as Word and PowerPoint or the web and video projects.

PNG Transparent

CSUMB Logo – Black

This logo can appear in Black only for black-and-white and grayscale scenarios.

CSUMB Logo with Tagline – Black

CSUMB Logo – Black

Use Adobe Illustrator vector file when working in a layout program preparing files for offset press or high-end digital production.

Vector

Use PNG file when working in MS Office applications such as Word and PowerPoint or the web and video projects.

PNG Transparent

Round version

CSUMB round - Pantone® 540 Bay Blue

blue round version

Use Adobe Illustrator vector file when working in a layout program preparing files for offset press or high-end digital production.

Vector

CSUMB round - white

white round version

Use Adobe Illustrator vector file when working in a layout program preparing files for offset press or high-end digital production.

Vector